OPPO inspires fans to Capture Ramadan Spirit with Mo Salah

●         #PictureLifeTogether campaign calls for Egyptian consumers to create videos or share a photo to have a chance to appear in the special Ramadan video production or win OPPO Reno5 or OPPO Reno5 Marvel Edition

Cairo, Egypt, 5^th of April 2021 –Global technology brand, OPPO, and football superstar Mohamed Salah invite consumers to reflect on the ‘spirit of Ramadan’ with a #PictureLifeTogether creative video campaign during the Holy month of Ramadan. Featuring in a TV commercial, Mo Salah – the global football legend - reminisces about what he misses most about Ramadan back home. For people who are away from their homes and loved ones this Ramadan, OPPO’s latest smartphone, Reno5 Series, enables users to stay connected with its industry-leading imaging technology, easy to share photography features, and quick power refills with super-fast charging.

Ramadan is most difficult to be away from home and miss the familiar sights, sounds and experiences that make the holy month so special. Thanks to the advanced connectivity we’re able to connect with our homeland and beloved ones, no matter where in the world we may be, to re-live the touching moments and feel closer to home this Ramadan.

Eve Han, Brand Director, OPPO Egypt said, “As we wish everyone Ramadan Kareem, we join all our fans in reflecting on the Ramadan values of kindness, mercy and generosity. Values that are reflected in our relentless pursuit of virtuous innovation for the benefit of humanity. While the global pandemic has kept families away from each other, our #PictureLifeTogether campaign with Mohamed Salah encourages people to picture life together and use technology to reach out and stay close to the people they care about during the Holy month of Ramadan.”

With the firm belief in the manifesto ‘Technology for the mankind, Kindness for the world’, OPPO’s committed to providing technology experience that is warm and humanistic. Embedded with human insights and warmth at heart, OPPO’s product is designed to delight people and elevate their life in all facets, and envisions the future where the power of technology can restore the love and humanity in our society, enable people to explore and create better lives.

The #PictureLifeTogether contest encapsulates the essence of OPPO’s latest Reno5 Series of smartphones that has established itself as the all-scene photography expert, delivering superior videography and photography that captures every memory, no matter what the surroundings. The OPPO Reno5 AI-powered features allow users to master every single moment in consistently high-quality images with optimum brightness and sharp focus even in the most challenging of circumstances. Its dual-view video enables both the front and rear cameras to work simultaneously, effortlessly stitching the shooter and the subject in the same video frame – ideal for contestants who want to remain in the action while they capture the spirit of Ramadan.

Giving Egyptian consumers an opportunity to win the latest OPPO devices, OPPO Reno5/ OPPO Reno5 Marvel Edition or for a chance to get featured in the Eid video on OPPO official pages, the #PictureLifeTogether contest invites participants to create a short video or post a photo that presents what the ‘spirit of Ramadan’ means to them. The contest will run from 19 April to 9May 2021.