OPPO and Vodafone announce partnership agreement to bring a broad range of OPPO products to Vodafone’s European markets

• OPPO will first enter Vodafone's European markets, including Germany, United Kingdom, Spain, Portugal, Romania, Turkey and the Netherlands, progressively rolling out across Vodafone channels
• Vodafone customers will benefit from a broad range of OPPO’s products from entry-level to state-of-the-art flagship products, including both 4G and 5G smartphones
• Partnership agreement will enable OPPO and Vodafone to accelerate 5G adoption and expand availability of OPPO products to more Vodafone markets and customers.

May 18, 2020, SHENZHEN, CHINA / LONDON, UNITED KINGDOM — OPPO and Vodafone today announced a comprehensive partnership agreement that will bring a broad range of OPPO’s smartphones to Vodafone’s European markets starting from May 2020.

As a leading smartphone brand with an innovative product portfolio, advanced 5G technology know-how, and annual handset shipments of more than 100 million, OPPO is a natural partner for Vodafone’s leading gigabit network. The collaboration between the two companies will give consumers more choice and accelerate 5G adoption across Vodafone’s international markets.

OPPO’s broad range of products will be made available across Vodafone’s retail and online channels, spanning value-for-money handsets to industry-leading 5G flagship smartphones including the OPPO A series, Reno series and Find X series.

In the first phase of cooperation, Vodafone will introduce OPPO products across retail channels in Germany, United Kingdom, Spain, Portugal, Romania, Turkey and the Netherlands. The two companies will jointly develop their global partnership, working together to expand the future availability of the OPPO range across Vodafone's markets

Alen Wu, Vice President and President of Global Sales, OPPO said: "OPPO is confident that our industry-leading products and technologies will enable Vodafone to win new opportunities in the 5G era. Vodafone's vision that ‘we connect for a better future’ aligns with OPPO's value of ‘Benfen’ – to do the right thing and provide real value to customers. OPPO looks forward to solidifying a long-term win-win relationship with Vodafone to create a better future for our customers in the 5G era.”

Ahmed Essam, Vodafone Group Chief Commercial Operations and Strategy Officer, said: “The combination of OPPO’s state-of-the-art devices and Vodafone’s leading network will give our customers greater choice with the full potential of 5G. Vodafone’s partnership with OPPO brings together their attractive product portfolio with our growing strength in 5G to our markets across Europe and beyond.”

OPPO predominantly manufactures its products in-house and most of its manufacturing facilities have resumed normal operation, ensuring that even during the Coronavirus outbreak period, OPPO can continue to provide products to Vodafone and ensure business continuity. While physical retail is currently constrained, both companies will develop online sales channels and ensure continued support for customers. OPPO will also closely work with Vodafone to ensure the continued safety of employees and customers as restrictions at retail are lifted.

OPPO’s series of products will be rolled out from May through Vodafone in Germany, the United Kingdom, Spain, Portugal, Romania, Turkey and the Netherlands. Further announcements will be made by OPPO and Vodafone about product availability in other countries.

About OPPO
OPPO is a leading global smart device brand. Since the launch of its first mobile phone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find X and Reno series. Beyond devices, OPPO provides its users with the ColorOS operating system and internet services like OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 Research Institutes and 4 R&D Centers worldwide, as well as an International Design Center in London. More than 40,000 of OPPO's employees are dedicated to creating a better life for customers around the world.

About Vodafone Group
Vodafone Group is one of the world’s leading technology communications providers, connecting people and organizations of all sizes to the digital society. We have extensive experience in connectivity, convergence and the Internet of Things, as well as championing mobile financial services and digital transformation in emerging markets.

Vodafone Group has mobile operations in 22 markets, partners with mobile networks in 42 more, and fixed broadband operations in 17 markets. As of 31 March 2020, Vodafone Group had 362 million customers, including 115 million mobile customers, 25 million broadband customers and 22 million TV customers in Europe and 168 million mobile customers in Africa.

For more information, please visit: www.vodafone.com.