OPPO Elevates Multi-device, Intelligent Experiences in Collaboration with Partners and Developers

September 24, 2020, SHENZHEN – Today world-leading technology brand OPPO held the 2020 OPPO Developer Conference (ODC) online, under the theme “For a Future of Convergence”. During the event, OPPO officially launched ColorOS 11 in China, and announced its IoT vision “Enjoy a smart and wonderful life”. The company also introduced a number of innovative products and services.

“As a tech company that serves the world with our integrated hardware and software services, we are honored to work with outstanding developers worldwide to contribute to the construction of a new ecosystem based on the Internet of Experience,” said Henry Duan, Vice President and President of Internet Services at OPPO. “We will continue to collaborate with developers and partners to explore an open and integrated Internet ecosystem, so as to bring a more seamless and intelligent experience to global users.”

ColorOS has more than 370 million monthly active users worldwide, and has accumulated a large number of users in terms of applications, services, and the content ecosystem. More than 140,000 developers have used the OPPO open platform, and the open capabilities provided by OPPO are used more than 18 billion times per day. OPPO's global application ecosystem continues to grow, with more than 330 million monthly active users and more than 1.7 billion daily distributions.

Announces seven system-level capability exposure engines and continues to ensure security

As one of the first OEMs to offer users Android 11, OPPO hopes to create a smooth technological experience for users through more technological innovations.

To allow developers to better access OPPO's system-level capabilities, ColorOS opened up two more system-level capability exposure engines, AIUnit and FusionUnit, on top of the five engines announced :CameraUnit, MediaUnit, Hyper Boost, Link Boost, and ARUnit¹. Through these seven engines, ColorOS will help developers further enrich users’ technological experience.

ColorOS 11 is the best ColorOS edition ever, given that it extends the design concept of “no boundaries” to use and connection, bringing users a seamless, multi-device, and cross-scenario experience. In order to further protect user privacy and the security of the ecosystem, ColorOS 11 incorporates Android 11's newly added privacy options while creating a series of additional privacy protection and data security features. In addition, ColorOS has obtained certifications from world-class standards organizations such as ISO, ePrivacy, which represent the highest industry standards in privacy protection.

Three major scenarios bring users “a smart and wonderful life”

With the advent of the Internet of Things era, OPPO will focus on three application scenarios based on core needs of users—personal entertainment, home appliance and furnishing, and sports and health. With its rich IoT product layout and open ecological cooperation, users can enjoy a multi-device, cross-scenario intelligent life. On this basis, OPPO released the HeyTap Health Platform² for the first time to further enrich the OPPO IoT ecosystem.

Furthermore, OPPO released the “IoT Enablement Plan 2.0³” at the conference. Under this plan, OPPO will take the lead in investing 29.5-million USD resources to support ecological partners in a long-term manner in four aspects—technology, products, marketing, and channels. At the same time, leveraging the five enablement systems of the HeyThings IoT Platform⁴, OPPO will initiate the underlying architecture, break the barrier between technology and experience, and offer its users " a smart and wonderful life.

OPPO’s first “IoT Enablement Plan” was released at ODC 2019. By opening up technical capabilities, the OPPO IoT ecosystem began to take shape. The company successively released a variety of smart devices such as the OPPO Enco series acoustic products, OPPO Watch, and 5G CPE, and established partnerships with more than 30 well-known brands in the industry. More than 50 terminal categories and stock keeping Unit exceeded 300 were introduced.

Focus on three ecological modules to support developers

For a long time, OPPO has continued to develop the Internet ecosystem. With the OPPO open platform as the window, and user needs as the core, the company builds three ecological modules—applications, services and content—to provide developers with a one-stop service covering the entire product life cycle.

The development of the content business is even more inseparable from the support of industry leading partners. Thanks to cooperation between OPPO and global high-quality content platforms including Vision and Dailymotion, the OPPO content ecosystem’s users have grown rapidly, with monthly active users over 280 million and the average daily content impression over 10 billion.

At present, with the further popularization of 5G, the integration of 5G and cutting-edge technologies such as AI, AR, and cloud computing is giving birth to new scenarios and services. As a technological company that serves the world and integrates software and hardware services, OPPO will continue to focus on global user needs, adhere to the “win-win” business philosophy, comprehensively support global developers and partners from capability openness to resource investment, and work together with them to build a new ecosystem based on the Internet of Experience.

About OPPO

OPPO is a leading global smart device brand. Since the launch of its first mobile phone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO provides its users with the ColorOS operating system and internet services like OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 Research Institutes and 4 R&D Centers worldwide, as well as an International Design Center in London. More than 40,000 of OPPO's employees are dedicated to creating a better life for customers around the world.

¹ With the exception of CameraUnit and Hyper Boost, all engines are currently only available in China.

² So far, the Platform is only available in China.

³ So far, the Plan is only available in China.

⁴ So far, the Platform is only available in China.