OPPO to strengthen its legacy in the budget-friendly segment; all set to launch A15

Promises an impressive large screen and 3D curved body design

National, 5^th October 2020: Redefining the market standards, OPPO, a premium global smart device brand has positioned itself as a formidable leader of technology and innovation in the pocket-friendly segment. Strengthening its position in this segment, OPPO recently bolstered its popular A series with the launch of A53 in the Indian market, delivered a perfect amalgamation of style and performance. Committed to make premium technology accessible in this segment and further building on the legacy of the highly acclaimed A series, OPPO is all set to launch A15 in the Indian market soon.

Forging its path, OPPO has continued its streak of innovation by introducing impressive devices in the pocket friendly segment. The success of A53 has been a testament to OPPO's vision of catering to the dynamic demand of its customers in this segment. Launched with a 90Hz punch-hole display, a sleek integrated curved body, and a 5000mAh battery with 18W Fast Charging, A53 offered a fast and smooth user experience and witnessed an exceptional response from the customers. Expected to be a design marvel that is sleek and smart, the upcoming OPPO A15 promises a huge screen along with a 3D curved body design, an offering at par with flagship smartphones. The device is all set to raise the bar higher with supreme features and smart performance in the pocket-friendly segment.

OPPO has strengthened its foothold in the smartphone market by being the harbinger of innovations in the smartphone fraternity. With a consistent focus on studying the ever-evolving demands of its customers, OPPO is all set to offer an impressive update for customers in the pocket-friendly segment with the launch of A15. 

About OPPO
OPPO is a leading global smart device brand. Since the launch of its first smartphone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO provides its users with ColorOS and internet services like OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 Research Institutes and 4 R&D Centers worldwide, as well as an International Design Center in London. The recently opened, first-ever R&D center outside of China, in Hyderabad, is playing a pivotal role in the development of 5G technologies. In line with OPPO's commitment to Make in India, the manufacturing at the Greater Noida plant has been increased to 50 million smartphones per year. According to IDC, OPPO has ranked 4th among the top 5 smartphone brands in India with an 88.4% year on year growth in Q4 2019.