OPPO unveils its all-new A16 in India, priced at INR 13,990

The new stylish smartphone boasts of a large 5000mAh long-lasting battery, 16.55cm big screen, and a stellar AI triple-camera setup

New Delhi, 20 September 2021: OPPO, the leading global smart device brand, today, announced the launch of the OPPO A16 in India. This smartphone boasts a large 16.55cm screen with ‘Eye Care Display’ technology that lets you watch hours of your favourite entertainment without any visual discomfort. Its long-lasting 5000mAh battery ensures more than a day’s use whether you are browsing the internet or capturing life’s best moments with its ultra-clear AI triple-camera set up. The OPPO A16 is priced at INR 13,990 and will go on sale on Amazon and mainline retail outlets from 20th September.

“The OPPO A16 balances style with function. Its trendy design makes it flaunt-worthy, while its large battery lets you end the day with power to spare even after a full day of camera use, along with hi-definition video entertainment thrown in for good measure,” said Damyant Singh Khanoria, CMO, OPPO India.

 5000 mAh Battery – Power in your hands
With a 100% charge of the OPPO A16’s 5000mAh battery, one can expect up to 34 hours of call time or 21 hours of YouTube video playback. Moreover, its Super Nighttime Standby mode consumes as little as 1.21% power in 8 hours. 
For greater safety, the device’s ‘Smart Temperature Control’ monitors the heat that is generated while the device is on charge and reduces the charging current if it is found to be too high. 

A large screen for better viewing
The OPPO A16’s 16.55cm HD+ waterdrop LCD screen—with Eye Care mode—allows you to enjoy your favourite entertainment all-day long with its sunlight and moonlight screens that dim and brighten automatically based on your ambient lighting conditions. 
With time, its ‘AI Smart Backlighting’ learns about your environmental conditions to provide you with a "customized" smart backlight experience. The Black Screen Mode offered in A16 is especially useful for watching long videos.
By turning your screen black while playing a video, you not only conserve battery, but will also be able to use online video apps to stream music at the same time.

Shoot like a Pro
For the click-happy, the OPPO A16 packs a 13MP main camera with 2MP Depth (Bokeh) and a 2MP Macro snapper. Once you have captured the moment, you can head to the Dazzling Mode to make your shots pop on your Insta feed. 
The camera app lets you balance saturation and brightness, adjust the color levels manually, or choose from 15 filters for quick photo post-production. 
Its 8MP front camera lets you take clear selfies, while its AI Beautification on both—front and rear—cameras beautify everyone in the shot by adjusting and smoothing skin tones. 

Smooth Experience. Big Storage
The OPPO A16 comes with up to 4GB RAM and 64GB storage, as well as support for a Memory Expansion Card up to 256GB. The handset supports Dual Sim and Dual Standby so you can switch between two phone numbers. Additionally, Dual Channel Acceleration lets you seamlessly swap between a mobile network and Wi-Fi without interruption. 
Moreover, its Idle Time Optimizer auto-analyses the phone for junk files and cleans it up while you’re asleep so your phone can run smoothly the next morning. 

 Designed to make an impression
The OPPO A16 sports a compact build—163.80mm long, 75.60mm wide, 8.40mm thin—and weighs just 190g. It comes in two colors: Crystal Black and Pearl Blue. Its laser-engraved, vacuum-plated frame comes with a metallic sheen that makes it look premium. 
The handset carries an IPX4 splash-proof rating, and each device is put through precision quality tests, including drop, radiation, climate, and signal. It passed 50+ production process controls, 130+ ultra-rigorous reliability, and 320+ experimental tests. 

ColorOS 11.1
The OPPO A16 runs on ColorOS 11.1 over Android 11 and comes with features like FlexDrop, which allows you to keep apps open in full screen as floating windows. Its System Booster reduces lag by 18%. Features such as UI First 3.0 and AI Startup Optimizer make the animation start time for apps more efficient, while Background Freezing and Dex2oat 3.0 allocate resources efficiently to background processes; Athena 3.0 cleans up memory to improve overall performance. 
Features like private safe and app lock enhance the privacy and security functions of this smartphone.

Market Availability
OPPO A16 is available starting 20^th September in India and will come in two colors – Crystal Black and Pearl Blue. OPPO A16 will be available with 4GB memory and 64GB storage at a retail price of INR 13,990 at Amazon and Mainline Retail Outlets.

Offers
While purchasing the OPPO A16 from mainline retail outlets near you from September 20th to 30th 2021, you can get some exciting offers. OPPO is offering up to INR 750 cashback on leading bank cards i.e., HDFC Bank, ICICI Bank, Kotak Bank, Standard Chartered Bank, Federal Bank, BOB. Also, you can avail Easy EMI options from financers like Bajaj Finserv, IDFC First Bank, HDB Financials, TVS Credit Finance, Home Credit, Mahindra Finance. Customer can even enjoy instant cashback up to INR 1500 by purchasing it from Paytm.
If you’re buying this phone from Amazon, you can get a No Cost EMI up to 3 months, instant bank discount of INR 750 on credit card, debit card, as well as credit card EMI via Citi Bank. 

About OPPO Mobiles India Private Limited
OPPO is a leading global smart device brand. Since the launch of its first mobile phone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO provides its users with the ColorOS operating system and internet services like OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 Research Institutes and 5 R&D Centres worldwide, as well as an International Design Center in London. More than 40,000 of OPPO’s employees are dedicated to creating a better life for customers around the world. OPPO’s Hyderabad R&D center is the largest research center outside of China and is playing a pivotal role in innovation across fields including software, imaging, and communication network. Aimed at elevating the global 5G experience, the brand also launched its first overseas 5G innovation lab in Hyderabad. In line with its commitment to Make in India, OPPO has a manufacturing plant at Greater Noida, established in 2016. As per International Data Corporation’s (IDC) Quarterly Mobile Phone Tracker, OPPO witnessed a growth of 35% YoY in 1Q 21.