World Literacy Day 2023: How OPPO India is bridging the literacy gap in the country

In 2023, the focus of World Literacy Day revolves around the theme 'Promoting literacy for a world in transition: Building the foundation for sustainable and peaceful societies.' However, despite progress, the year 2022-23 saw approximately 1.25 million students in India not attending school, with roughly 700,000 boys and 560,000 girls among them, according to a data presented in the parliament.

In response, OPPO India has been leading the charge by harnessing technology to advance literacy in remote areas. Through strategic partnerships and innovative programs, OPPO India is driving positive change by promoting digital literacy, supporting quality education, empowering women in cybersecurity, and nurturing the talents of gifted, underprivileged children.

OPPO India partners with Atal Innovation Mission
OPPO India announced the establishment of an Atal Tinkering Lab (ATL) in Kerala in collaboration with NITI Aayog’s Atal Innovation Mission (AIM) as Knowledge Partners. This programme motivates students to explore, experiment, and undertake projects involving DIY kits in robotics, electronics, and rapid prototyping. The primary objective of this initiative was to create an empowered future-ready workforce and nurture entrepreneurship and technological skills among the youth. Till 2022, 10,000 ATLs were established across 35 States and UTs in India via government grants. 

OPPO India & Kesari Devi Trust: Enabling digital education for children
OPPO India joined hands with the Kesari Devi Charitable Trust to help the trust provide quality education to underprivileged children. As a part of the partnership, OPPO India established a computer lab and donated OPPO Pad tablets to support teachers at the school. Moreover, OPPO India provided a school bus to connect the school to children from distant areas, making their commute convenient and high-quality education accessible. OPPO India has also pledged to subsidise the operating costs of the school by contributing to the endowment fund. This initiative aimed to empower children with better education opportunities and encourage them to build a better future.

Cyber Sanginis: Empowering women in cybersecurity
To train rural and semi-urban women in cyber wellness and security, OPPO India launched the Cyber Sangini program in collaboration with CSC Academy, supported by the Ministry of Electronics & IT. This initiative aimed to train and equip 10,000 women with the skills to become certified Cyber Security Ambassadors. Upon completing the 45-day course, participants received a NIELIT certificate, opening doors to employment and livelihood opportunities in their local communities. The Cyber Sanginis received training on the laws and frameworks in place to protect citizens from cyber incidents. These women could also collect a modest fee for their assistance in addressing cybersecurity and cyber wellness issues, promoting self-sufficiency.

OPPO India & Mensa India: Empowering gifted underprivileged children
OPPO India also joined forces with Mensa India, the national chapter of Mensa International, a high-IQ society to contribute to their Project Dhruv initiative. As part of the association, forty-five OPPO tablets, stylus, and internet dongles were distributed to the students at a function held at Vidya School, Gurgaon. Project Dhruv identified gifted children from underprivileged families, to educate and nurture them so that they find the support they need to effectively contribute to their community and the nation.

As we commemorate World Literacy Day, OPPO India remains committed to its mission of bridging educational disparities. Through technology-driven initiatives, we aim to empower individuals, nurture talent, and build a brighter future for all. We believe that by fostering literacy and education, we contribute to a more inclusive and equitable society, one where everyone can thrive and shape a better tomorrow.