OPPO India launches the #LiveUnstoppable campaign for K12x 5G; features Indian popstar King in a high-energy track

In less than 24 hours, the music video has garnered almost half a million views across platforms.

New Delhi, July 30, 2024: OPPO India launched its new campaign, #LiveUnstoppable, to introduce the K12x 5G phone, the toughest 5G smartphone in its segment. The highlight is a music video 'Mr K' by Indian popstar, KING.

The song encourages youth to push boundaries and Live Unstoppable lives. Whether it's adventuring outdoors, capturing best moments, or simply navigating everyday hustles, the durable and fast K12x 5G is designed to match their pace.

KING, the popstar behind hits like 'Maan meri jaan' and 'OOPS' said, "The song and the OPPO K12x 5G go hand in hand. Just like the phone, the track is all about pushing boundaries and embracing diversity. 'Mr K' offers a perspective that perfectly captures the phone's tough, fast, and versatile nature. I'm excited for everyone to see how this video brings that vision to life and inspires them to live unstoppable every day like I do."

Mr K—written, sung, composed, directed, and edited by KING—spotlights the strength of the K12x 5G device with its lyrics. "Tough itna bana ke koi tod na saka" (made so tough that no one could break it) and "I am unstoppable you can trust me on it" emphasise the phone's durability and reliability. KING's message of being "unstoppable" mirrors the K12x 5G's performance, showing it can handle any task with speed and strength, making it perfect for those who live unstoppable lives.

Anshuman Bhatt, Head, e-commerce at OPPO India, said, "The youth always challenge the conventional. They are explorers, and they strive to excel at everything they do. The K12x 5G, sturdiest phone in its segment exemplifies this character. Our campaign with KING admires their resilient attitude through upbeat lyrics and beats. In less than 24 hours, the music video has garnered almost half a million organic views across platforms."

The video is now live on OPPO India's YouTube, Instagram, and Twitter pages as well as on KING's Instagram page.

OPPO K12x 5G, starting at INR 12,999, will be available on the OPPO e-store and Flipkart. The smartphone—available in two attractive colours: Breeze Blue and Midnight Violet—boasts segment-leading durability with 'MIL-STD-810H' military-grade certification, an IP54 rating for dust and water resistance, and segment-first Splash Touch technology, which allows users to operate the touchscreen even with wet fingers.