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The OPPO Find N3 Series Secures Five Awards in Total, Including Top Honors at Stevie, NYX, TITAN Awards.
23 July 2024, SINGAPORE—OPPO Singapore's trailblazing launch campaign of its Find N3 series has been recognised with four major international marketing awards, accumulating a total of five prestigious honours. These awards highlight the significant recognition in the marketing efforts of the OPPO Find N3 series campaign in Singapore, standing out among many excellent industry cases.
Best Sales Achievement Worldwide by Stevie Awards-"The Oscars of the Marketing World"
OPPO was distinguished with two Gold Stevie Awards: Innovative Achievement in Sales or Revenue Generation: Best Sales Achievement Worldwide; and the Award for Innovation in Brand Renovation / Re-Branding: Best Sales Achievement Worldwide. The Stevie Awards, known for their rigorous evaluation process, are considered the utmost standard in business awards. The Gold Stevie Awards celebrate outstanding sales achievements and strategic excellence, signifying OPPO's marketing success in innovation, premium market targeting, and precise understanding of target user groups. Judges highly praised OPPO's marketing strategy, with one impressed by the campaign's strong impact on sales: "The results speak for themselves: a rapid and remarkable surge in the foldable phone market share in just two months, with sales achievements topping OPPO's markets worldwide."
Best Sales Achievement Worldwide by NYX Awards and TITAN Awards
Furthermore, OPPO Singapore was also honoured with awards from NYX Awards and TITAN Awards, showcasing its ability to combine extensive sales experience with deep market knowledge in Singapore. OPPO was crowned the Grand Winner by NYX Awards, and the Platinum Winner by TITAN Awards. Both awards are the highest honour in the category, with the prestigious awards reserved for the best of the best, recognising OPPO's superior quality, creativity, and impact in crafting their marketing strategy for the Find N3 series. Setting the standard in the industry, the awards represent top-tier achievement in creativity and communication.
Best Sales Achievement Worldwide by The Drum Marketing Awards
OPPO Singapore's excellence in marketing was further recognised by The Drum Marketing Awards. OPPO's achievement in the publication's marketing awards has reinforced the company's leadership in the APAC region, reflecting the success of OPPO's overall marketing strategy, particularly in campaign execution and ROI conversion. Winning these prestigious awards demonstrates OPPO Singapore's excellence and leadership in the smartphone market, through actively adopting innovative and integrated marketing approaches.
OPPO Singapore Breaks Through with the Find N3 Series
As one of the Stevie Awards judges praised, OPPO Singapore sought to redefine its brand identity from that of a budget-friendly alternative to a pioneering tech leader, with the launch of Find N3 and Find N3 Flip. After analysing the market and target consumers, OPPO Singapore engaged in a multi-dimensional marketing approach, achieving simultaneous growth in both brand recognition and sales.
Dylan Yu, Marketing Director of OPPO Singapore, highlighted the innovative marketing strategies and future aspirations for OPPO, "The marketing efforts for the Find N3 series campaign led to a significant gain in share of voice and market share increase. We look forward to continuing our strong localisation efforts here in Singapore, while adopting the latest technological innovations and trends in our marketing strategy."
The accumulation of these awards is a testament to OPPO Singapore's exceptional marketing achievements and its commitment to excellence in the high-end market. Looking ahead, OPPO Singapore remains dedicated to pioneering new initiatives and continue to reinforce its presence in the premium smartphone segment.
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