OPPO Kicks off the imagine IF x Reno Portrait Awards 2024, Inspiring Next-Level Mobile Portrait Photography

   ●    The OPPO imagine IF x Reno Portrait Awards 2024, themed “Stand out, in Portrait” is a regional branch of the OPPO imagine IF Photography Awards 2024
   ●    A total of 10 winners will win cash prizes from a pool of 6,650 USD

[15 January 2024, Singapore] – Leading global technology company, OPPO, launched the imagine IF x Reno Portrait Awards 2024, last Friday. The imagine IF x Reno Portrait Awards 2024 is the APAC regional branch of its mobile global photography competition, the OPPO imagine IF Photography Awards. As OPPO’s open platform to encourage excellence in mobile photography, the yearly competition celebrates imagination and creativity through amazing photos captured with OPPO smartphones around the world.

This year's competition features Tina Signesdottir Hult as the esteemed judge, who is an internationally recognised art photographer and Hasselblad Master. Participants will have the chance to win a grand prize of USD 6,650 and international exposure opportunities for their creative work.

“Through nonstop innovation in imaging technology, OPPO continues to break through the limitations of mobile photography,” said Pete Lau, Senior Vice President and Chief Product Officer of OPPO. “We hope to inspire more smartphone users around the world to unleash their imagination to create unforgettable masterpieces.”

Empower and Inspire: A New Phase for the Portrait Expert of OPPO Reno Series
This year, the OPPO imagine IF Photography Awards 2024 returns alongside the launch of the OPPO Reno11 series, heralding the next chapter of the Portrait Expert and introducing a new regional branch, the imagine IF x Reno Portrait Awards 2024. Drawing inspiration from the Reno11 series’ ability to take stunning portrait images, OPPO looks to inspire more individuals to take their best portrait shots. The Reno11 series is set to push the boundary in mobile photography capabilities for enthusiasts and professionals alike, at an accessible price point for everyone.

The OPPO Reno11 Pro boasts a 32MP Telephoto Portrait Camera, designed for stunning portraiture with its natural bokeh and sharp focus. Enhanced with AI algorithms and a dedicated imaging chip, it ensures that each portrait stands out with rich details and vivid colours. The phone’s advanced camera system, coupled with the powerful MediaTek Dimensity 8200 chipset, offers a seamless and intuitive photography experience, setting a new standard for mobile portrait photography.

The OPPO Reno11 Pro will be available for sale islandwide from 27 January 2024.

‘Stand Out, In Portrait’ with OPPO
The theme for this year’s imagine IF x Reno Portrait Awards 2024 is ‘Stand Out, In Portrait’, encapsulating OPPO’s belief in the power of immortalising life’s iconic moments and milestones, through the art of portraiture. Every single snap captures not just an image, but a story, eternalising emotions and transforming them into portraits that stand the test of time.

This year’s awards include a grand prize of USD 1,400 for the two winners of the Portrait Master Prize. Three Reno Master Prizes and five Excellence Prizes will also be on offer, reflecting OPPO’s commitment to recognizing a wide breadth of photographic talent. Winners will receive generous prize money as well as opportunities for international exposure.

Submissions for the imagine IF x Reno Portrait Awards 2024 will be accepted from 11 January through 31 March 2024. Submitted works are expected to align with the “Stand out, in Portrait” theme, capturing subjects naturally and authentically with rich emotions, strong storytelling, and impact.

Sparking Creativity with a Revolution in Mobile Photography
In 2023, the OPPO imagine IF Photography Awards attracted more than 700,000 entries from OPPO users based in 51 countries and regions. As the only smartphone brand participating in Paris Photo 2023, OPPO brought the imagination and creativity of mobile photographers to a wider audience through presenting a series of exceptional images, including the works of world-class photographers and the winning entries from the 2023 OPPO imagine IF Photography Awards.

The OPPO imagine IF Photography Awards 2024 are now open to submissions until 23:59 UTC+8 on 31 March 2024. For more information, please visit the official event website at  https://imagine-if.oppo.com/en/activities-reno-portrait-awards-2024-apac/. OPPO welcomes all mobile photographers to join this exciting opportunity to explore their artistic expression and bring their creativity to life through OPPO smartphones.